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Bill Schneider

bill
Bill Schneider

Senior Vice President, IntelliStats Analytic Solutions
Customer Communications Group, Inc.

Bill is senior vice president at Customer Communications Group, Inc. (CCG) where he leads the company’s consumer research and analytical solutions. Bill’s responsibilities include development and management of market research, customer segmentation, predictive modeling, data enhancement and market information products to support target marketing strategies. His expertise encompasses a wide range of disciplines including survey research, multivariate data analysis and market segmentation.

Prior to joining CCG, Bill was principal founder of IntelliStats, Inc., a database marketing and statistical consulting firm. He has also served as director of research for The Leisure Trends Group, suppliers of market data to the leisure, recreation, and sports industries and director of consumer research and product development at National Demographics & Lifestyles (NDL).

Bill has presented research and analytical findings to numerous groups and organizations including the Direct Marketing Educational Foundation, the American Advertising Federation, the Public Relations Society of America, the American Graduate School of International Management and the Cable Television Administration and Marketing Society. He has also represented companies as an expert witness in the field of demography.

Bill is a graduate of the University of Vermont and holds a B.S. in Applied Mathematics and Statistics. He also completed further graduate work in Statistics at Colorado State University.

www.customer.com

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