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College of Interactive and Multi-Channel Marketing

Faculty

  Webinar
Christine Anderson & John Ripa   Targeting Customers Through Multi-Channels: What Do They Want and How Do They Want It?
John Ardis   Lost and Found -- Turning Site Visitors from Deserters to Converters
Rachel Bergman   Email Marketing for Success
Reggie Brady   Integrated Marketing: The Role of Email & the Web in Multi-channel Marketing
Reggie Brady   Retention Email: Techniques You Should Be Using NOW!
Randy Hlavac   Building Sales Relationships with Web Cruisers
Randy Hlavac   Engagement Marketing: Growing Market Share in a World Controlled by the Consumer
Kevin Johnson   Integrated Digital Marketing: How Search & Email Should Work Together For Maximum Response
Bennet Kelley & John Ardis   E-Mail Marketing In A Changing World
Marianne Llewellyn   Fueling Growth by Integrating Multi-Channel Data
Lou Mastria   Opportunities, Challenges & Strategies to Help Your Clients Succeed in a Multi-Channel World
Stephanie Miller   Measuring Email Marketing Success: Intelligent Data Mining for Higher ROI
Sherrie Perkovich   Incorporating Microsites into Your Marketing Mix
Steve Scruton   Developing Effective Multi-Channel Marketing Strategies for the Decentralized Organization
Barry Stamos   10 Silver Bullets to Spike Email Marketing Effectiveness
Barry Stamos   Email Best Practices : The Agency Prospective!
Roy Wollen   What Do The Best Multi-Channel Marketers Know (and when did they know it?)

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