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College of Research and Analysis

Faculty

  Webinar
Tony Agresta   Interactive Analytics from a Sales Perspective
Dave Berry & Neil Murphy   Analytical Techniques: A Primer to Success
Steve Briley   Understanding Your Customer: A Quantitative Approach
Dwight Emery   Building a Better Prospect Universe: How Advanced Analytics Helped a Major Non-Profit Improve Its Direct Marketing Programs
Dwight Emery & Frank Days   Improving Customer Profiling and List Selection with Automated Analytics Based on Genetic Algorithms
Gene Ferruzza   An Introduction to Neural Networks
Mark Graham   Foundation Analysis: Understanding the Data and Profiling
Randy Hlavac   Improving Messaging and Product Targeting Using Demographic and Lifestyle Data
Randy Hlavac   Conjoint and Market Basket Analyses
Mark Kovscek   Growth and Retention: Keeping the Good & Making Them Better
Barbara Lewis & Dan Otto   Optimize Your Cross Sell Program
Barbara Lewis & Dan Otto   Boosting Profits by Driving Customer Lifetime Value
Barbara Lewis and Daniel Otto   Using Econometrics to Boost Revenues, Profits & CLV
Margie Lymperis   Cross-sell & Up-sell Strategies Using Segmentation
Ron Marsh   External Data: Enhancing Prospect and Customer Targeting
Ron Marsh   Grouping Tools, Including CHAID: Applications and Benefits
Ron Marsh   Case Studies of Successful Application of Lifetime Value
Doug Newell   Predictive Modeling: Genetic Algorithms
Doug Newell   Database Marketing Industry Perspectives: Analytical Approaches
Doug Newell   Who Is Afraid of Big Bad Data: A Machine Learning Approach
Olivia Parr-Rud   An Overview of Predictive Modeling with SAS Enterprise Miner
Sandra Piccillo   Using Segmentation to Better Target Your Prospects
Olivia Rud   Quantitative Approaches for Segmenting Lists
Olivia Rud   Predictive Modeling: Regression Analysis
Brad Rukstales   Integration of Focus Groups & Survey Research into Loyalty Marketing
Olivia Rud & Jim Wheaton   Enhancing Your Bottom Line Through Lifetime Value
Brad Rukstales   Database Marketing Case Studies: A Broad Perspective
Brad Rukstales   Clone Modeling for Customer Acquisition
Brad Rukstales   Measuring your Customer Retention Marketing Efforts: Best Practices Case Study
Bill Schneider and Lane Ware   Predictive Modeling for Non-statisticians
Kurt Seemar & Trich Schultz   Marketing Attribution Evaluating Marketing Touch Points On The Customer’s Path To Conversion
Tiffany Weatherly   Segmentation Systems and Their Use in the Prospecting Process
Qizhi Wei   A Data Driven Approach to Multichannel Attribution
Jim Wheaton   Capturing the Touchpoints: Database 101
Roy Wollen   A Modern Approach to RFM Segmentation

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