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Kurt Seemar

Kurt Seemar

Principal and Analytical Strategist

Analytical Marketing Innovations (AMI)

Kurt has had more than 20 years of experience marketing analytics, making him an expert in finding actionable insights in our clients’ data.

He has worked with many clients across a wide variety of industries in more traditional marketing analytics, such as media mix optimization and clustering methods. He has also helped develop digital marketing methods such as digital attribution and clickstream pathway analysis.

Before co-founding AMI, Kurt was Vice President of Analytical Strategy at KBM Group, part of the Wunderman Network. There, he engaged with many clients in developing and executing strategic analytic plans.

Prior to KBM, Kurt was with ChoicePoint Precision Marketing and Wells Fargo (f.n.a. First Union National Bank) and AT&T.

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